Moss & Spy has captured the essence of modern women in its Spring Summer 2019 ‘Real Women, Real Style’ campaign.
‘We wanted to celebrate the beautiful diversity among women today, so we decided to invite six very different models to showcase our Spring Summer 2019/20 Collection’, said Moss & Spy founder and designer Lia Tsimos.
Timed to coincide with our launch as a new Australian designer brand in David Jones, the campaign concept supports the brand’s ethos of inclusivity and respect for the individuality of women.
‘Women’s fashion has always reflected society’s expectations of women. The fashion of the 1950s was designed for women whose main role was a homemaker but since then it has evolved to suit women who take on many roles from mother to CEO.
‘In designing Spring Summer 2019, I wanted a collection that women could wear in all their roles. Every piece perfectly fits women in figure-enhancing styles from size 8 to 16 in luxurious fabrics and embellishments.
‘We create every Moss & Spy collection as a unique blend of European sophistication and Australian style so I’m excited to be working with David Jones, which has always offered Australian women the best of European and Australian designers’, Lia said.